El Test Drive

NISSAN

In Nissan’s first Super Bowl Commercial for the hispanic market, Marcello Hernández tries to take a test drive only to be interrupted by his large family.

broadcast

Working with Grupo Frontera and Marcello we created social extensions that felt authentic to their personal brands.

Social

The Team

Executive Creative Director: mike blanch

associate creative directors: matt keibus + kevin flores

copywriter: Joey Chiarull