Philips Norelco
Beardber Shop
yankees’ opening day 2025, the 50 year beard ban was lifted. IN THE WORLD OF SHAVING SPONSORS, THE YANKEES were ALREADY SPOKEN FOR, BUT THE FANS ARE FREE AGENTS.
In one day, the Beardber Shop received 2MM+ impressions and was covered by 23 news outlets, with 100% of news and social reactions being positive to neutral in sentiment.
We designed the Beardber Shop to emulate authentic Bronx barbershops and built it right into the side of the fans’ favorite pre-game hangout spot.
We designed a promotional poster for the event in the style of hairstyle menu boards typically found in barber shops.
The Team
Executive Creative Director: Haywood Watkins III
Creative Director: Alyssa Fishman
Creative Collaborators: Joey Chiarulli, PATRICK BURKE, MICHELLE SYLVEST, KELLEY QU, JOELLE MITCHELL