Heisman House Tournament

NISSAN x cfb25

After over a 10-year hiatus, the College Football Video Game made its long-awaited return. So we decided to make a tournament where we crowned the best CFB25 gamer with the help of EA and Sony.

Thousands competed, but only one gamer took home the glory, a 2025 Nissan Kicks, an honorary Key to the Heisman House, and the title of First-Ever Virtual Heisman!

We Challenged the Gaming Community To Go For Glory

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The Team

group Creative Directors: barney goldberg + Mike blanch

Creative Collaborators: anthony pasqualone, monica sagowitz, Joey Chiarulli