APPLEBEE’S
Fancy Like
This bop was stuck in our heads for MONTHS. We took Walker Hayes’ feel-good love song to Applebee’s and blew it up so much that he became a Grammy-nominated artist.
Accolades
“Walker Hayes—father, husband and American country singer—is now an Applebee’s Tik Tok sensation thanks to a song he wrote about the chain that has gone viral.”
— ADAGE
CANNES LION / ENTERTAINMENT LIONS FOR MUSIC - GOLD
CANNES LION / SOCIAL & INFLUENCER - SILVER
2022 GRAND EFFIE
2022 EFFIE / SOCIAL MEDIA / SERVICES - GOLD
2022 EFFIE / RESTAURANTS - SILVER
2022 ONE SHOW / BRAND TRANSFORMATION - SHORTLIST
2022 ONE SHOW / USE OF LICENSED MUSIC - SHORTLIST
2022 ONE SHOW / ARTIST & BRAND COLLABORATION - SHORTLIST
WEBBY / ADVERTISING, MEDIA, PR / REAL TIME RESPONSE - NOMINEE
PRESS: ROLLING STONE, PEOPLE, TIME, VARIETY, FORBES, BILLBOARD, BUSINESS INSIDER, THE NEW YORK TIMES, WASHINGTON POST, VULTURE, CBS NEWS, ESQUIRE, ADAGE, ADWEEK, NY POST, USA TODAY, GOOD MORNING AMERICA, CNN, LITTLE BLACK BOOK & MORE
The Team
Executive Creative Director: Lance Parrish
associate Creative Director: Jess Bass + Talia Rapp
copywriter: Joey Chiarulli