APPLEBEE’S
Metaverse Mondays
it’s not often that you beat south park to the bunch but We created the first-ever Metaverse Meal that can be enjoyed both physically and digitally, we did just that.
metaverse Mondays were A collection of NFT art based on iconic menu items, co-created by Applebee’s and the NFT community to bridge physical and digital experiences.
Chromatic Feast artist Vasya Kolotusha’s interpretation of Applebee’s Bourbon Street Steak sold for $1,337 after a 72-hour bidding war on Voice, a carbon-neutral NFT marketplace.
and it penetrated pop culture
Somehow South Park recreated our exact pitch meeting.
Accolades
“This month: NFTs took on travel, terror, three-pointers, t-shirts and all you can NFTeat.”
— ADAGE- TOP 5 BRAND NFTS
The Team
Executive Creative Director: Lance Parrish
copywriter: Joey Chiarulli